廣告　商業(yè)廣告，理性選擇

　　為了加強品牌保護和消費者安全，TotalEnergies Lubrifiants 與防偽技術領導者 SCRIBOS 合作，為其潤滑油產(chǎn)品引入了尖端的安全功能。由 SCRIBOS 開發(fā)的 ValiGate? Direct Print 技術將直接集成到 TotalEnergies 的產(chǎn)品標簽中，為潤滑油市場日益嚴重的假冒問題提供強有力的解決方案。

　　這一創(chuàng)新功能可以在全球印刷店直接在潤滑油瓶標簽上打印安全元素，無需單獨的安全標簽，從而簡化了 TotalEnergies 的生產(chǎn)流程。此外，消費者可以通過標簽中嵌入的易于使用的二維碼來驗證產(chǎn)品的真實性，無需特殊的應用程序即可提供無縫體驗。

　　作為合作伙伴關系的一部分，TotalEnergies 品牌為 Lub360 的安全平臺將提供對假冒模式的實時分析和洞察，從而制定更有針對性的策略來保護 TotalEnergies 的品牌和產(chǎn)品。 Lub360 還與 TotalEnergies 的 Lubconsult 服務集成，這是一種數(shù)字工具，為客戶提供適合特定應用的潤滑油建議。這一舉措不僅加強了品牌保護，還提高了客戶參與度和產(chǎn)品透明度，凸顯了 TotalEnergies 對質(zhì)量和安全的承諾。

　　這一先進解決方案的推出標志著TotalEnergies防偽措施的一個里程碑，為行業(yè)安全和客戶體驗樹立了新標準。

　　TotalEnergies and SCRIBOS partner to combat counterfeit lubricants

　　In an effort to enhance brand protection and consumer safety, TotalEnergies Lubrifiants has teamed up with SCRIBOS, a leader in anti-counterfeiting technology, to introduce a cutting-edge security feature for its lubricant products. The ValiGate? Direct Print technology, developed by SCRIBOS, will be directly integrated into TotalEnergies’ product labels, offering a robust solution to the growing issue of counterfeiting in the lubricants market.

　　This innovative feature enables direct printing of security elements on lubricant bottle labels at print shops globally, streamlining TotalEnergies’ production process by eliminating the need for separate security labels. Additionally, consumers can verify the authenticity of products through an easy-to-use QR code embedded in the label, offering a seamless experience without the need for a special app.

　　As part of the partnership, the security platform, branded Lub360 for TotalEnergies, will provide real-time analytics and insights into counterfeiting patterns, enabling more targeted strategies to protect TotalEnergies’ brand and products. Lub360 also integrates with TotalEnergies’ Lubconsult service, a digital tool providing customers with lubricant recommendations tailored to specific applications. This initiative not only enhances brand protection but also boosts customer engagement and product transparency, underscoring TotalEnergies’ commitment to quality and safety.

　　The launch of this advanced solution marks a milestone in TotalEnergies’ anti-counterfeiting measures, setting a new standard in the industry for security and customer experience.